Wine Prices in the United States from 2020 to 2025

Between 2020 and 2025, wine prices in the United States experienced notable fluctuations influenced by various economic factors, consumer behaviors, and industry dynamics.

2020-2024: Historical Overview

• 2020-2021: The COVID-19 pandemic led to increased wine consumption at home, causing a temporary surge in demand. However, supply chain disruptions and rising production costs contributed to higher retail prices.

• 2022-2023: Inflationary pressures and changing consumer preferences impacted wine sales. Premium wines priced between $15 and $25 experienced a modest decline in sales by 1.4%, while Prosecco sales increased by 2.7%. Conversely, red wines like Syrah and Malbec saw significant sales drops of 24.5% and 17.4%, respectively. 

• 2024: The average price for red and white table wines in U.S. cities was $13.78 per liter in November 2024. Despite previous price hikes due to increased production costs, an oversupply in the market led to competitive pricing, benefiting consumers. 

2025: Current Trends and Projections

• Average Prices: In January 2025, the average price for red and white table wines slightly increased to $14.04 per liter. Wholesale prices ranged between $4.12 and $8.25 per kilogram. 

• Market Dynamics: The industry faced challenges such as oversupply and shifting consumer preferences. The 2025 Silicon Valley Bank State of the U.S. Wine Industry Report highlighted a significant inventory surplus, leading to potential discounts and favorable pricing for consumers. 

• Consumer Behavior: Younger consumers showed increased interest in low and no-alcohol wines, with sales in this category rising by 27.2% in 2024. Additionally, premium wineries maintained balanced inventories and implemented small price increases in 2024. 

In summary, from 2020 to 2025, U.S. wine prices were influenced by pandemic-related shifts, economic factors, and evolving consumer preferences. While certain segments experienced price increases, an oversupply in the market and changing demand patterns led to competitive pricing, offering consumers potential value opportunities.