Cranberry Prices in the United States from 2020 to 2025

Historical Cranberry Prices (2020–2024)

Cranberry prices vary depending on whether they are for fresh cranberries, processed cranberries, export/import markets, or retail. The data below reflects grower prices (per 100-lb barrel), export/import prices (per ton or kilogram), and some retail trends where available.

2020:

• Grower Price (Fresh): Averaged $69.80 per 100-lb barrel, reflecting a stable fresh market tied to holiday demand.

• Grower Price (Processed): Averaged $38.10 per 100-lb barrel, showing a lower value for the bulk of production (95% of cranberries are processed).

• Export Price: Approximately $3,390 per ton ($3.39 per kg), a slight increase from 2019’s $3.34 per kg, driven by steady international demand.

• Import Price: Around $3.39 per kg, consistent with export trends and stable trade flows.

• Production Context: Total production was 7.9 million barrels (790 million lbs), with Wisconsin leading at 59%.

2021:

• Grower Price (Fresh): Remained around $69.80 per 100-lb barrel (USDA NASS data), as fresh cranberry demand held steady.

• Grower Price (Processed): Dropped to approximately $35 per 100-lb barrel, reflecting oversupply pressures.

• Export Price: Rose to $3,720 per ton ($3.72 per kg), a 9.7% increase from 2020, due to growing demand in markets like Canada and South Korea.

• Import Price: Also reached $3.72 per kg, peaking before a slight decline in 2022.

• Production Context: Production fell to 6.97 million barrels (697 million lbs), down from 2020, with weather impacts in key states like Wisconsin.

2022:

• Grower Price (Fresh): Estimated at $65–$70 per 100-lb barrel, with slight softening due to market adjustments.

• Grower Price (Processed): Further declined to $32–$34 per 100-lb barrel, as large inventories from prior years lingered.

• Export Price: Dropped to $3,390 per ton ($3.39 per kg), aligning with 2020 levels after 2021’s spike.

• Import Price: Stabilized at $3.39 per kg, reflecting a balanced import market.

• Production Context: Production rebounded to 8.03 million barrels (803 million lbs), with a strong harvest pushing supply up.

2023:

• Grower Price (Fresh): Estimated at $60–$65 per 100-lb barrel, impacted by a 5.4% production drop to 7.62 million barrels.

• Grower Price (Processed): Hit a low of $30–$32 per 100-lb barrel, due to oversupply and weak demand for processed products like juice.

• Export Price: Averaged $3,250 per ton ($3.25 per kg), a predicted decline from 2022 based on historical trends and softening global prices.

• Import Price: Around $3.39 per kg, remaining stable despite production declines.

• Retail Price: Q4 2023 saw prices reach $3,022 per ton ($3.02 per kg), per IMARC Group data, reflecting processed cranberry costs.

2024:

• Grower Price (Fresh): Forecasted at $65–$70 per 100-lb barrel, with a projected 8.24 million-barrel crop (up 2% from 2023) supporting stable fresh prices.

• Grower Price (Processed): Estimated at $32–$35 per 100-lb barrel, with continued pressure from inventories.

• Export Price: Predicted at $3,120 per ton ($3.12 per kg), continuing a slight downward trend from 2023.

• Import Price: Estimated at $3.39 per kg, consistent with prior years’ stability.

• Retail/Processed Price: By December 2024, prices for processed cranberries were trending toward $3,000–$3,200 per ton, based on market reports and a 9.5% value drop in the $1.3 billion U.S. cranberry market.

Projected Cranberry Prices for 2025

As of March 18, 2025, full-year data is unavailable, but projections can be made based on trends, production forecasts, and economic factors:

• Grower Price (Fresh): Likely to range between $65–$72 per 100-lb barrel. The USDA’s optimistic 2024 forecast (8.24 million barrels) and early 2025 growing season conditions suggest stable fresh demand, especially around holidays.

• Grower Price (Processed): Projected at $33–$36 per 100-lb barrel, assuming no major supply shocks. Persistent oversupply and weak juice demand may keep prices low.

• Export Price: Forecasted at $3,100–$3,200 per ton ($3.10–$3.20 per kg), continuing the gradual decline from 2021’s peak, though export growth to Asia could stabilize it.

• Import Price: Expected to hover around $3.40–$3.50 per kg, with slight upward pressure from inflation and shipping costs.

• Retail Price: Based on the USDA’s February 2025 forecast of a 3.4% food price increase (with fresh fruit at 3.3%, range -0.2% to 7.0%), retail prices could reach $3,100–$3,300 per ton ($3.10–$3.30 per kg) for processed cranberries, translating to $2–$3 per pound at retail for fresh cranberries.

Factors Influencing 2025 Prices

• Production: Wisconsin (60% of U.S. output) and Massachusetts (25%) will drive supply. Weather disruptions (e.g., drought or frost) could tighten supply and raise prices, while a strong harvest could depress them.

• Demand: Health trends boost cranberry consumption (2.3 lbs per capita in the U.S.), but processed product demand (juice, sauce) remains soft, pressuring prices.

• Economic Factors: Inflation and rising transportation costs may nudge retail prices up, though export prices could soften with a strong U.S. dollar.

• Export Markets: Growth in Canada, South Korea, and India (supported by USDA FAS efforts) could bolster export prices if supply aligns with demand.