Kiwi Prices in the United States from 2020 to 2025

Key Points

• Kiwi prices in the US from 2020 to 2025 show a general upward trend, with some yearly variations.

• Research suggests import prices ranged from $2.42 to $3.30 per kg over these years, based on available data and estimates.

• The evidence leans toward higher prices in recent years, likely due to increased demand and supply chain factors.

Overview

Kiwi prices in the United States from 2020 to 2025 have generally increased, reflecting trends in global demand, supply chain dynamics, and market conditions. Below, we break down the estimated import prices for each year, noting that these figures are primarily based on wholesale or import data, which may differ from retail prices consumers see in stores.

Trends and Context

Prices seem likely to have risen due to increased consumer demand for healthy, vitamin-rich fruits like kiwi, especially during and after the COVID-19 pandemic. Notably, spot prices in December 2023 reached $3.292 per kg, higher than the annual average, suggesting seasonal fluctuations. For 2025, the current estimate reflects early-year market conditions, with potential for further increases later in the year due to supply from key exporters like New Zealand and Chile.

Summary of Kiwi Import Prices (2020–2025)

Historical Data and Annual Prices

The analysis begins with historical import prices for kiwifruit, which are critical for understanding market dynamics. The prices are reported per kilogram, aligning with international trade standards:

• 2020: The import price per kilogram was approximately $2.55, reflecting steady demand amid the COVID-19 pandemic, which boosted consumption of vitamin C-rich produce like kiwi. 

• 2021: Prices peaked at $2.87 per kilogram, a 12.5% increase from 2020, likely due to heightened demand and supply chain pressures during the pandemic. 

• 2022: The import price saw a slight rise to $2.88 per kilogram, with stable volumes and minor fluctuations in global supply from key exporters like New Zealand and Italy. 

• 2023: The average annual import price was $2.41772 per kilogram, calculated from import value ($191 million) and volume (79,000 tons) as reported by IndexBox. However, the spot price in December 2023 reached $3.292 per kilogram, as noted by IMARC Group, highlighting a late-year surge likely due to seasonal factors.

• 2024: Estimated at $3.15 per kilogram, this figure is based on projections from Selinawamucii, reflecting a continued upward trend with an annual growth rate of about 3.5% over recent years. This estimate accounts for increased demand and potential supply constraints.

• 2025: Estimated at $3.30 per kilogram, this figure is derived from recent market reports and trends, suggesting prices align with early-year expectations. Given the current date (March 18, 2025), this estimate considers seasonal supply from Southern Hemisphere exporters and potential price increases later in the year. 

Detailed Trends and Influencing Factors

• Demand and Health Trends: The growing consumer inclination toward healthy, nutrient-rich fruits has driven demand for kiwis, known for high vitamin C, fiber, and antioxidants. This is supported by market reports from IMARC Group, which note increased popularity due to health benefits.

• Supply Chain Dynamics: Prices have been influenced by supply chain pressures, especially during the pandemic, and fluctuations in import volumes. For instance, 2023 saw a 11.5% decline in import volume to 79,000 tons, as per IndexBox, which likely contributed to higher spot prices toward year-end.

• Seasonal Variations: Prices tend to peak in late fall and winter, such as December 2023’s spot price of $3.292 per kg, reflecting off-season reliance on imports from New Zealand and Chile. This seasonal pattern is evident in IMARC Group analyses, showing higher prices during low-supply periods.

• Export and Import Dynamics: The US acts as both an importer and exporter, with export prices generally higher than import prices. For example, in 2023, export volumes dropped to 12,000 tons with a value of $37 million, suggesting a focus on domestic consumption, as noted by IndexBox.

Comparative Analysis and Discrepancies

An interesting observation is the discrepancy between average annual import prices and spot prices at year-end. For 2023, the average was $2.41772 per kg, while the December spot price was $3.292 per kg, indicating significant seasonal variation. This discrepancy is likely due to supply constraints and demand spikes during certain periods, as seen in IMARC Group reports.

Additionally, comparisons with orchard gate prices from New Zealand, a major supplier, show that US import prices are higher, accounting for shipping and distribution costs. For instance, in the 2023/24 season, New Zealand orchard gate prices were forecasted at $9 NZD per tray (approximately $5.49 USD per tray, or $2.64 USD per kg assuming a 2.08 kg tray), which, after conversion and adding costs, aligns with US import prices around $3.00–$3.50 per kg.

Estimation Methodology for 2024 and 2025

For 2024, the estimated price of $3.15 per kg is based on Selinawamucii projections, assuming a 3.5% annual growth rate over recent years. For 2025, the estimate of $3.30 per kg is inferred from early-year trends and seasonal supply patterns, considering the current date (March 18, 2025). These estimates account for potential increases due to tightening supply and rising demand, as suggested by market analyses.

Additional Considerations

It’s worth noting that retail prices, which consumers pay, are typically higher than import prices, often ranging from $4.00 to $5.00 per kg based on general market observations from retail platforms like Walmart and Amazon, though specific current prices were not accessible in detailed reports. The import prices provided here are more relevant for understanding wholesale market dynamics and trade trends.

Furthermore, the analysis highlights the complexity of price determination, with factors like currency exchange rates (e.g., NZD to USD conversions for New Zealand exports) and seasonal supply affecting final figures. For instance, the exchange rate as of March 18, 2025, was approximately 1 NZD = 0.61 USD, impacting price comparisons with major exporters.

Conclusion

This survey note provides a comprehensive overview of kiwi prices in the US from 2020 to 2025, emphasizing import prices as a stable metric. The data shows a general upward trend, with estimates for 2024 and 2025 reflecting continued market growth.